Digital Marketing Mastery Program
Learn complete digital marketing from zero to campaign-ready: SEO, ads, content, funnels, analytics and client work. Built to help you actually run and grow real businesses, not just memorize theory.
Overview
This Digital Marketing Mastery Program is designed to take you from basics to running real campaigns for brands, clients or your own business. We cover the full stack: strategy, content, SEO, social media, paid ads, funnels, analytics, and client handling.
Instead of just learning “what is SEO?” and “what is social media marketing?”, you will learn how to plan a campaign, launch it, track it and improve it using real tools like Google Analytics, Meta Ads Manager, and Google Ads.
Who this is for
- Students and freshers who want a digital marketing career.
- Business owners and freelancers who want leads and sales online.
- Creators who want to grow their brand and audience.
- Anyone shifting from offline jobs to a digital skills career.
What you’ll be able to do
- Plan and execute complete digital marketing campaigns.
- Run SEO, Meta Ads and Google Ads for real businesses.
- Set up tracking, pixels, events and measure ROI.
- Build a portfolio you can show to clients or companies.
Practical, not just definitions
Every major topic ends with an action: “do this on a real brand, real website, or demo project”. You’ll see how campaigns look inside real dashboards, not just on PPT slides.
Curriculum
The curriculum is structured to first build foundation, then move into channel-wise deep dives (SEO, paid ads, content, social media, email, funnels), and finally into analytics, optimization and client work.
Module 1
Digital Marketing Foundations & Customer Journey
What is digital marketing, channels, paid vs organic, B2B vs B2C. Customer avatar, customer journey (awareness, consideration, conversion, retention), and understanding metrics like CPC, CTR, CPA, LTV, ROAS in simple language.
Module 2
Websites, Landing Pages & Tracking Setup
Basics of websites and landing pages: structure, CTA, forms, trust elements. Introduction to WordPress/Shopify-type setups. Adding tracking: Meta pixel, Google Tag Manager, Google Analytics 4 basics and conversion events.
Module 3
SEO Deep Dive (On-page, Off-page & Technical)
Keyword research, search intent, on-page SEO (titles, meta, headings, content structure), URL optimization, internal linking. Off-page SEO basics: backlinks, authority, local SEO. Technical SEO overview: crawlability, sitemaps, robots.txt, page speed, mobile friendliness. Simple, step-by-step workflow.
Module 4
Content Marketing & Copywriting
Content strategy for blogs, social media, and landing pages. Hooks, angles, CTAs and storytelling. How to write for humans first, algorithms second. Simple frameworks like AIDA, PAS and 4P for writing posts and ad copies.
Module 5
Social Media Marketing (Organic)
Strategy for Instagram, Facebook, LinkedIn, YouTube shorts/reels. Content pillars, posting calendar, engagement strategies, storytelling series and building authority. Basics of personal branding vs brand pages.
Module 6
Meta Ads (Facebook & Instagram Advertising)
Campaign structure (campaign → ad set → ad), objective selection (leads, traffic, conversions), audience targeting, placements, budgeting and bidding. Creatives and ad copy best practices. Reading and optimizing ad performance.
Module 7
Google Ads (Search, Display & YouTube)
Account structure, keyword types (broad, phrase, exact), match types and negative keywords. Search campaigns, basic display campaigns, remarketing, and YouTube ads. Writing high-intent search ads and avoiding common mistakes that burn budget.
Module 8
Email Marketing & Automation Basics
Building an email list ethically, lead magnets, signup forms. Welcome sequences, broadcast vs automations, segmentation basics, and measuring open/click rates. Simple automation flows for nurturing and reactivation.
Module 9
Analytics, Measurement & Optimization
Google Analytics 4 basics: events, conversions, traffic sources, key reports. UTM parameters, campaign tracking, reading dashboards. A/B testing mindset, landing page optimization basics, and building simple reports clients actually understand.
Module 10
Funnels, Offers & Strategy
Building funnels for different models: lead-generation (coaching, services), e-commerce, and info products. Landing page → lead magnet → nurture → sales call / checkout. Understanding offer, pricing, guarantees and how they affect ad performance more than “magic targeting”.
Module 11
Creatives, Hooks & Branding
Visual basics for digital marketing: ad creatives, social posts, simple brand guidelines. Hooks and angles for different niches. Understanding why some creatives work and others fail, with real examples and breakdowns.
Module 12
Freelancing, Clients & Career Path
How to build a portfolio (even as a fresher), create sample projects, price services, write proposals, and talk to clients. Job path vs freelancing vs agency path. How to present your campaigns and numbers in interviews and client calls.
Labs & Projects
The course is built around projects. By the end, you will have multiple pieces of work you can confidently show in a portfolio, interview or client meeting.
Project 1: Niche Research & SEO Plan
Pick a niche (real or demo), research keywords, map search intent and design a content + on-page SEO plan for a homepage and 3–5 key pages/blogs.
Project 2: Social & Ad Campaign Sprint
Create a mini campaign: organic content calendar + Meta Ads or Google Ads draft campaign. Define objective, targeting, creatives and KPIs.
Project 3: Funnel & Analytics Dashboard
Design a simple funnel including landing page wireframe, thank-you page, email sequence outline, and key events + UTM plan for tracking performance.
Prerequisites
Who can join
- No coding required.
- Comfort with basic computer and internet use.
- Willingness to learn, test ideas, and work on real examples.
What you need
- PC / laptop with stable internet connection.
- Access to a browser and free tool accounts (we’ll guide setup).
- Optional: small test budget for ads (can also be done with simulations).
If you don’t want to spend on ads initially, we can structure your practice around low-budget or purely organic projects.
Outcomes
When you finish this program, you should be able to sit with a business owner or hiring manager and confidently talk about how you would bring traffic, leads and sales using digital channels.
Practical campaign skills
You’ll understand how to plan, launch and monitor campaigns in major channels instead of only knowing buzzwords.
Portfolio & project proofs
Projects, plans and mock dashboards you can show during interviews or client calls to prove your skills with examples.
Clear next-step roadmap
Guidance on what to do after the course: niche selection, specialization, job search plan, freelancing strategy or growing your own brand.
Schedule & Delivery
The program can be taken as a weekend batch, weekday evenings, or a customized schedule for teams and colleges. Exact dates/timings vary by batch.
| Mode | Duration | Details |
|---|---|---|
| Weekend cohort | 6–8 weeks | Longer sessions on Sat–Sun with live demos and project guidance. |
| Weekday evenings | 5–7 weeks | Shorter weekday classes with assignments and self-paced tasks in between. |
| Custom / team / academic | Flexible | Designed for institutes, colleges or business teams; can be integrated into existing schedules or semesters. |
Pricing / Engagement Options
Fees depend on batch type (group, 1:1, or team), and whether you combine this with other SmartFind programs (e.g., Cybersecurity, Linux, Cloud, etc.).
Individual learners
Join a cohort, get complete training with projects and doubt support. Suitable for students, freshers and working professionals.
Ask for current fee →Career track bundles
Combine digital marketing with other SmartFind courses (e.g., Design, Analytics or Cybersecurity awareness for marketers) for a full-stack skillset.
Get bundle options →Colleges / teams / agencies
Custom curriculum and schedule for academic batches or marketing teams. Includes projects aligned to your niches or industries.
Talk to us →FAQs
I’m a complete beginner. Can I still join?
Yes. The course starts from fundamentals and then goes deep. We explain all terms in simple language and show everything live so you’re not lost.
Will I get recordings of the sessions?
In most batches, yes. Exact recording access and duration will be clarified at the time of enrollment for your specific cohort.
Will you help me build a portfolio or CV?
Yes. The projects you complete can be turned into portfolio pieces, and we’ll guide you on how to present them in your CV, LinkedIn, or client proposals.
Do I need a big ads budget to learn properly?
No. We can work with very small budgets, simulations and historical data examples to teach you how to think and optimize. You can scale budgets later when you or your clients are ready.
Ready to start your digital marketing journey with SmartFind?
Get full details about upcoming batches, fees, and the best learning path for your goals — whether that’s a job, freelancing or growing your own business.
Talk to us